Types of Content Photo Restoration Service

The types of content that creators and corporate marketing departments are creating these days go far beyond the good old blog post and videos of the early days of the internet and social media. Today we also have the following content formats: Ebooks White papers Case studies Webinars/virtual events In-person events Long-form stories Research reports Podcasts Print and digital magazines Online courses Print books Digital art Creating all this content takes a lot of resources — both in terms of time and money. No company wants to create content that no one will see. A content marketing strategy lays out the editorial plan — the topics, type of content format, where the content will be distributed and when, and how success will be measured.

Delivery Channels Okay, so you have all this great Photo Restoration Service content. How do you amplify it? Let’s talk about the four main content amplification strategies: owned media, earned media, shared media, and paid media. Owned Media Owned media simply means assets that you own — your website, blog, and email list are examples. The goal for most of the content you promote on the internet is to bring the reader back to your blog or website. In other words, you want to drive organic traffic to your site. Your site is the place where the reader learns more about your company, products, and services. The best thing about owned media is that it is yours. You can do whatever you want with it. You don’t rent it — it can’t be taken out from under your feet. You are in control. Earned Media Earned media is just that — media coverage that you earn either from public relations, word-of-mouth, press releases, or via influencers.

These mentions then lead to organic traffic to your website. Influencer marketing is a discipline of its own these days, the same as content marketing is. To amplify your content via influence marketing requires a strategic approach to reaching out to influencers. It often involves building a list of names of journalists, bloggers, community influencers, and media professionals (e.g., news producers) in your space, beginning the outreach, scheduling contacts, following up, and tracking results (in a spreadsheet, for example). Shared Media Using organic (free) social media presents opportunities for you to be where engaged audiences who are passionate about your topic gather. Sometimes these audiences form into groups called online communities.